Transaction flow chart showing typical steps in the selling process.

The Fortune

Synonymous with visionary leadership and excellence, the Fortune International brand is the global ambassador to South Florida real estate. Founded in 1983 by the Defortuna family, our professional philosophy is simple and time- honored: we are committed to building trusted business relationships, providing integrity- driven service and empowering our clients with unmatched local market expertise.

For over 37 years Fortune has nurtured the growth of communities, shaped cityscapes and designed skylines. We’re proud to have the privilege of contributing to Miami’s transformation in becoming a powerful gateway city.

Selling Your Home

At Fortune we understand that a property can mean much more than an asset, and to us, you and your property represent much more than a transaction. Our commitment to excellence in service ensures that you are provided with insight and relatable guidance to fortify your decision-making every step of the process.

Fortune’s comprehensive portfolio of real estate resources offers our clientele the unique advantage of having their real estate endeavors managed seamlessly in-house by our property specialists. Here is an overview of what you can expect working with us to sell your home.

Split image of Arte Residences exterior on the top and a large wooden terrace with an ocean view on the bottom half.

It starts with a meeting

An open conversation about what you would like to achieve is the most effective way to define your goals and align objectives.

Legendary real estate stories were forged from collaborative broker-client relationships and communication is key. Let’s work together to get your home sold as swiftly as possible.

We’ll schedule an initial walk-through of your property and discuss a constructive evaluation on how it ranks among comparable homes in the neighborhood. To ensure your home makes a great first impression on the market, we’ll give you recommendations on how to maximize its appeal to prospective buyers. With FIR, you’ll have access to trusted local vendors and the resources you need.

Whether you are a first-time seller or an experienced investor, you’ll be prepared and supported throughout every step of the journey.

Connected Everywhere

For over 37 years, Fortune International is trusted as the world’s gateway to Miami real estate. Our nurturing of international broker relationships has succeeded in making us a household name in commanding the South Florida market. Clients know when they work with Fortune, they are unlocking access to a potential buyer matrix worldwide. With 11 storefront offices in key neighborhoods throughout Miami, your property will be showcased among thousands of local realtors and clientele.


Best-in-Class Management

At the core of Fortune International Realty is an industry-leading executive and management team who supports our agents, daily operations and supervises brokerage transactions to ensure clients are receiving the highest level of service and success. With accounting, legal, IT, private lending and property management departments, Fortune can facilitate all real estate functions seamlessly in-house.

Exterior rendering of Una Residences looking up at the tower.

A strategic campaign specialized for your home

A Comprehensive Market Analysis (CMA) will give insight on current market conditions in your neighborhood and data to support a competitive pricing strategy for your property.

We will arrange professional, high-resolution photography to showcase the features of your home to prospective buyers and the brokerage community. Additional creative services, such as virtual staging and 4K drone videos, are increasingly effective in maximizing exposure online and enhancing a property’s appeal.

Supported by an in-house marketing department, FIR agents are reinforced with sophisticated campaigns and tools to reach targeted audiences on digital, print and social platforms. Complemented by custom-designed print and digital collateral, your property will be listed on a massive global network of real estate websites through our exclusive online syndication program.

Split image of Arte Residences exterior on the top and a large wooden terrace with an ocean view on the bottom half.

Professional Services

High-Resolution Photography

Our marketing plan revolves around professional photography, showing your home in the best light possible. This ensures that potential buyers get a great first impression that will help them fall in love with your home.

4K Property and Drone Videography & 3D Virtual Tours

To connect with consumers in a fast-paced digital world and set your property apart we use video marketing. Videos and 3D virtual tours are an important tool for buyers to preview properties online. In addition, the videos will also get increased exposure to a more diverse audience via distribution channels such as Instagram, Facebook, LinkedIn, Youtube, Vimeo and other industry networks.

National & International Network Distribution

In addition listing your property in the MLS, your property listing is automatically syndicated to other major websites such as Zillow, Trulia,, Redfin and our international affiliates around the world.

Digital Media

Social Media Marketing and Email Blasts

To get the maximum exposure for your home, we employ social media to strategically advertise your home during all stages of the selling process. Coming Soon, Just Listed, and Open House posts help to build a “buzz” around your property. Before your home is even listed we’ll launch a social media marketing campaign and email property blast to get potential buyers excited about your home.

Local and International Email Marketing & Open House Campaigns

We leverage our extensive list of contacts to send calculated email blasts to promote Just Listed, Broker’s Open Houses and Open Houses. Our email blasts includes our pool of qualified buyers, visitors to our website, other companies’ top producing real estate professionals, FIR realtor associates and our international partners.

Industry-Leading IDX Search Technology for Buyers

We’ve developed this website with the latest IDX MLS technologies for better search functionalities and the most complete “Specialty Search Categories” in the market. Buyers searching for properties in our website have advanced features not found on other local or national real estate website portals.

Exterior rendering of Una Residences looking up at the tower.
Split image of Arte Residences exterior on the top and a large wooden terrace with an ocean view on the bottom half.

Print Media

Magazines and Property Brochures

Select properties with a unique profile are advertised on local, national and international publications to reach qualified buyers.

Strategic Direct Mail Campaigns

To ensure maximum exposure for select properties, we create direct-mail campaigns targeting select households and businesses owners.

Property Signage

Although many homebuyers start their home search online, “for sale” signs are still a popular form of advertising. Particularly for local commuters that are interested in moving to your neighborhood. Our hanging sign is installed at single family residences to attract local prospects.

A Powerful Global Network

With global exposure in five continents and an alliance with one of the foremost names in luxury real estate, Fortune International truly earns its name.

Our International Division handles all international partnerships, organizing and planning private events, International Conferences and Expos. It builds effective and solid relationships with international brokers and provides support to the agents and New Development’s teams in all their sales efforts across the world.

For decades, Miami’s primary market has been Latin America. The International Division has expanded the company’s horizons to new markets in Europe, East Europe and Asia.

Our partnership with Savills, a global real estate services provider that operates from over 600 offices all around the world, extends the business reach of both Fortune and Savills into the valuable Florida property market.

From Los Angeles to Paris to Shanghai, Fortune now has access to a combined clientele base in every international gateway city. The mission of our International team is to encourage and facilitate every transnational real estate transaction with the aligned support of powerful industry leaders, our international offices and alliances worldwide.

Fortune in the World


International Strategic Broker Alliances


Number of Countries Fortune Sells To


Fortune Sales to Foreign National Buyers


Languages Spoken by Fortune Team

Office Locations

South Florida

Coral Gables
Miami Beach

Key Biscayne
Sunny Isles Beach
Aventura Mall





Founded in the UK in 1855, Savills is one of the world’s leading property agents. For over 160 years, Savills has specialized in offering outstanding property, specialist services and expert advice to clients throughout the Americas, UK, continental Europe, Asia Pacific, Africa and the Middle East.

With over 600 offices and 35,000 associates, Fortune’s strategic alliance with Savills provides our international clientele with an unparalleled platform to access luxury properties across the globe

100,000+ agents in our professional network including Savills

View of the penthouses at The Ritz-Carlton Sunny Isles Beach.

Divisions of
Fortune International Group

Fortune International Group

Synonymous with excellence, quality, customer service and unwavering commitment to the highest standards of luxury, Fortune International Group has been a recognized leader in development, sales and marketing since 1983.

The company’s prestigious development portfolio includes many of the most prominent residential properties in South Florida including Jade Signature, The Ritz-Carlton Residences Sunny Isles Beach, Auberge Beach Residences and Spa Fort Lauderdale, Jade Residences Brickell; Jade Beach, Jade Ocean, and Hyde Resort & Residences Hollywood.

Fortune Development Sales

The premier, exclusive on-site sales and marketing representative for third- party development projects in South Florida, having represented some of South Florida’s most successful projects: Missoni Baia, Una Residences, 57 Ocean, 2000 Ocean, Monaco Yacht Club, 1 Hotel & Homes South Beach, Brickell Flatiron, SLS Lux & Gran Paraiso, among others with thousands of sales to date.

Led by visionary founder Edgardo Defortuna, Fortune International Group has 18 offices around the world with nearly 1,000 associates. Fortune’s international broker network reaches legions of prospective buyers from South Florida to Buenos Aires, Hong Kong to São Paolo, and Manhattan to Paris.

Typical Sales


Having the Right Listing Agent Matters

When you are working with a specialist in the area, you have the upper hand during the entire selling process. This local knowledge will provide you with trustworthy insights into pricing trends for properties, the current market, and to make certain your representation during the negotiation stage is both solid and reliable.


Getting Ready to Sell Your Home

There are several different factors you should consider before deciding how much to ask for your home. This includes the general condition of your home, any major upgrades or renovations necessary, and how much inventory is currently on the market at the time.


Listing Your Home

A precise balancing act is necessary to ensure the correct listing price for your home. If the price is too high, your home can remain on the market for months, years, or simply not sell. If the price is too low, you may be missing out on the opportunity for a lucrative outcome.


Marketing Your Property

In order to maximize the number of potentially interested buyers, offers and showings, a wide variety of advertising must be used in a coordinated manner. Experienced listing agents will have a lot of options to maximize the exposure of your home.


Scheduling Your Open House and Showings

It is critical you keep your schedule as flexible as you can during this time. Yes, your comfort and privacy are both important. Despite this, not all buyers are able to be flexible regarding when showing your home is convenient for your needs.

You do not want to lose a potential buyer due to inflexibility. It is just as important to ensure your home is de-cluttered and clean to make certain it is ready to show during any reasonable period of time.


Accepting An Offer

Once you have received an offer, there are four choices. You can accept the offer exactly as written. This means you are ratifying the offer, or are in a contract for selling your property. You can make a counteroffer by negotiating any terms including the purchase price, contingency periods and the escrow length. A back-up position can be offered if another offer has already been accepted. The buyer is then able to ratify their offer if your first offers falls through or cancels. Your final option is rejecting the offer.


The Inspection and Escrow Period

When you have accepted the offer and have been provided with an executed contract, the inspection and escrow phase begins. This is when the deposit of the buyer is placed in an escrow account, all disclosures and documents including the sale contract are analyzed, and the buyer has shown good-faith.

During this time your home is removed from the market, and the buyer is expected to purchase your home as long as no serious issues with your property are discovered when due diligence is performed by the buyer during inspections.


Your Final Move

During this stage, you need to be completely moved out of your home. Everything needs to be thoroughly cleaned, with all repairs you have agreed to complete. Your home needs to be maintained until the final-walk through of your property is complete. This includes your landscaping, pool maintenance and leaving your utilities on. A smooth final walk-through means there should not be any delay regarding your closing.


Final Walk-Through

The final walk-through is the last chance the buyer has to examine your home prior to taking possession. The scheduling should be between 24 and 48 hours before closing, or as close as possible. The walk-through ensures the buyer there have been no changes to the condition of your home since the last visit. This is also a confirmation all repairs have been done, and you did not cause any damage when you moved out.



The last step in any real estate transaction is the closing. On this date, you will sign over your deed to the new owner. Ownership is officially transferred, and the buyer receives the keys to the home. The balance is paid in full by either the bank or the buyer including title search services, mortgage and homeowner’s insurance, prorated property taxes, title insurance, and when applicable, condo or HOA fees. During your closing, the buyer will pay the closing costs which vary per transaction.


Refer My Services to Your Friends & Family

As we get to know each other, you will know that referrals from great clients like you are a key part of my business. By the time we get to this stage, I will do everything possible to make sure you have a smooth and successful transaction and have earned your trust to recommend me to your friends and family looking to buy or sell a property in Miami.

Thinking Of Selling?